Local Focus
We work only in corridors where we maintain active field partners and fresh comparables. That means strategies are based on actual site conditions, travel patterns, and transaction behavior, not generic state-level assumptions.
FarmPur Estates is a farm-house advisory team serving first-time buyers, second-home families, and small investors across Maharashtra, Karnataka, Goa, and NCR-linked rural corridors.
We started FarmPur in 2018 after seeing buyers commit large amounts of money without clear title checks or practical local guidance. Our job is straightforward: verify documents, visit sites, and explain risks in plain language before you make a decision. If a property does not clear our basic checks, we do not recommend it.
Founding Story
How FarmPur Started
FarmPur was founded in 2018 in Noida by Ananya Kapoor, who had spent six years coordinating land documentation for residential and peri-urban deals in North India. During that work, she kept seeing buyers rely on verbal assurances for ownership, zoning, and road access.
The specific insight that sparked FarmPur came from a failed weekend-home purchase where a buyer's family discovered conflicting title entries only after paying an advance. That case made it clear that buyers needed a single team that could combine legal checking with on-ground verification.
Our first client segment was salaried families from Delhi NCR looking for 1 to 3 acre weekend properties within a five-hour drive. They did not need glossy brochures; they needed someone to tell them what could go wrong before signing anything.
What makes our approach different is that we run diligence in sequence: ownership and zoning first, site practicality second, negotiation support last. This order helps clients avoid spending time and money on properties that were never viable to begin with.
Mission, Values and Approach
What Clients Can Expect From Us
Our mission is to make farm-house decisions less emotional and more evidence-based. We focus on local market signals, documented risk checks, and clear communication so clients can make an informed call at each stage.
Transparency
Every active client receives a written weekly update and a monthly summary covering shortlist status, diligence findings, and the exact blockers still open. We also share source documents and call notes so decisions are traceable, not verbal.
No Lock-In Contracts
Engagements are milestone-based: clients can pause after filtering, diligence, or negotiation without penalty. In practice, this keeps us accountable because we have to earn trust at each step, not depend on long-term lock-ins.
Team
People You Will Actually Work With
Ananya Kapoor
Founder and Principal Advisor
Ananya founded FarmPur in 2018 after working on documentation-heavy property transactions in NCR. She leads high-risk screening on ownership continuity and zoning suitability before any recommendation moves forward. Most founder-led client calls still happen in the first two weeks of engagement so assumptions are corrected early.
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Naina Bhatia
Head of Legal Diligence
Naina runs title history and document-readiness workflows for every active mandate. Her team checks chain of ownership, mutation records, and mismatch risks before site-shortlisting is finalized. She also translates legal findings into plain checklists clients can understand in one read.
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Raghav Menon
Market Strategy Lead
Raghav maintains corridor-level pricing benchmarks and demand tracking across our active regions. He prepares the comparable sets used during negotiation so buyers can see what is reasonable and what is not. His work helps clients avoid overpaying in fast-moving micro-markets.
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Aman Srivastava
Client Advisory Lead
Aman coordinates day-to-day client workflows from first shortlist to final paperwork. He schedules field visits, consolidates advisor inputs, and keeps milestone timelines practical. Most repeat clients for portfolio expansion are managed through his advisory desk.
LinkedInBy the Numbers
Operating Metrics From Internal Records (as of April 2026)
Year Founded
2018
Total Clients Served
486
Cities in Client Base
18
Avg Client Retention
2.6 Years
Ad Spend Managed
INR 9.4 Cr
Client Testimonials
Trusted Partnerships, Not Just Projects
These are relationship-focused experiences from clients who worked closely with our team through planning, due diligence, and decision-making.
Priya Nair
Founder, Willow Ridge Stays
"Working with FarmPur felt like adding an in-house acquisitions team without building one from scratch. They did not disappear after sharing options; they stayed involved in calls, site visits, and document follow-ups. That consistency is why we trusted them with our second property as well."
Business: Willow Ridge Stays
City: Pune
Industry: Hospitality
Rohit Sharma
Owner, GreenBasket Agro Retail
"What stood out was the way their team communicated. We were never left guessing about what was pending or what was risky. It felt like we had one reliable point of contact who understood both the paperwork and our business priorities."
Business: GreenBasket Agro Retail
City: Gurugram
Industry: Agri-Retail
Kavya Malhotra
Portfolio Lead, Northline Family Office
"FarmPur became part of our internal decision loop, not an outside vendor. They were candid when a property looked attractive but had avoidable complications. That honesty built trust quickly and made collaboration easy for our legal and finance teams."
Business: Northline Family Office
City: Mumbai
Industry: Investment Management
Connect With Us
Want to discuss your requirements before shortlisting?
Share your location, budget range, and intended use case. Our advisory team will tell you upfront what looks practical and what should be avoided.
FarmPur Head Advisory Desk: Noida Sector 135